Globalization of the false food

Italian cuisine is one of the most famous and popular worldwide, even regardless the amount of pizzeria, that numbers around 100 000 restaurants.
But one of the most significant facts is that the world has adopted the ready-made dishes and desserts in italian style though in the majority of the houses they are cooked with the deep concern of its being a truly italian cuisine.

False italian cuisine, conquering today the world market and competing McDonald's is considerably different from the true italian cuisine of the cookery of italian regions.
False italian cuisine lies in using the raw foodstuff or the dishes of italian origin or simply their names, and this statement also touches upon the real fakes of the food products, amid which the most widespread are:

1. Pasta, first of all, spaghetti, not only from the hard wheat, but also mild one.
2. Sauces of italian origin for the pasta condiment with the high content of tomatoes (alla neapolitana) or with the addition of meat.
3. Crispy bread, as ciabatta.
4. Pizza of all kinds.
5. Salami that have only a name to deal with our top-class products and traditions.
6. Cheeses that are frequently falsificated, such as parmesan or pecorino, right up to non-existent "parmesan pecorino".
7. Olive oil of different origin and quality.
8. Balsamic vinegar, with even no indication that it is "a vinegar", although it can be a condiment to any dish.
9. Ice-creams and sorbets, tiramisu and any other desserts.
10. Coffee "espresso" all'italiana, ristretto, regardless various kinds of cappuccino.
11. Vines, starting with Lambrusco and finishing with white wines of various origins.
12. Liqueurs, traditional (Martini, Amaretto) and new (first of all limocello).

Those who are involved in the restaurant business abroad very well know the question about the internationalization of the false italian cuisine. Certainly it is not accidentally that together with numerous pizzeria appear various “spaghetterie” or spaghetti houses, “paninerie” (sandwiches often served in France) and in USA spaghetti are sold in the conic packing.

Even italian "coffee" conception that implies the place for breakfast and fast breakfast has come to the world mentality as "Mac Caffe".